Cookie Policy
1. Introduction
This Cookie Policy explains how Preferred Data (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website. This policy provides information about what cookies are, what types we use, and how you can manage your cookie preferences.
Analytics and advertising cookies are enabled by default. You can turn them off at any time using the cookie banner, which you can reopen with the “Cookie Settings” control in our website footer, or through your browser settings as described below.
Note: This policy describes cookies that may be used on our website. The actual cookies present at any given time may vary based on the specific features and services you use. We strive to keep this list current, but it may not be exhaustive.
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.
We also use similar technologies such as:
- Web beacons: Small graphic images that track page views
- Local storage: Technology that stores data locally on your device
- Session storage: Temporary storage that is deleted when you close your browser
- Tracking pixels: Transparent images used to collect information about website usage
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, secure area access, and authentication. The website cannot function properly without these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session state | Session |
| auth_token | Authentication and security | 7 days |
| csrf_token | Security against cross-site request forgery | Session |
| pdc_cookie_consent | Records your analytics and advertising cookie choice so we do not ask again | 180 days |
3.2 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Purpose | Duration |
|---|---|---|
| language_preference | Remembers language selection | 1 year |
| timezone | Stores user timezone preference | 1 year |
| theme_preference | Remembers dark/light mode choice | 1 year |
3.3 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
3.4 Marketing Cookies
These cookies track visitors across websites to display ads that are relevant and engaging. They are usually placed by advertising networks with our permission.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Facebook advertising | 3 months | |
| ads/ga-audiences | Google Ads remarketing | Session | |
| _gcl_au | Google Ads conversion tracking | 3 months |
4. Third-Party Cookies
Some cookies on our website are placed by third-party services that appear on our pages. We do not control these cookies, and you should refer to the third party's privacy policy for more information.
Third-party services we use include:
- Google Analytics: For website analytics and performance tracking
- Google Ads: For advertising and remarketing campaigns
- Facebook Pixel: For social media advertising and retargeting
- LinkedIn Insight Tag: For LinkedIn advertising and professional audience targeting
- OpenAI ChatGPT Ads Pixel: For measuring conversions from ChatGPT advertising
- Intercom: For customer support chat and engagement
- Hotjar: For user behavior analytics and website optimization
- HubSpot: For marketing automation and CRM functionality
- GoHighLevel: For website analytics, live chat and marketing automation
- Microsoft: For authentication and productivity services
5. Managing Your Cookie Preferences
5.1 Cookie Consent
A cookie banner appears on your first visit to our public website. It offers two choices: accept all cookies, or reject everything that is not strictly necessary. Analytics and advertising cookies are on by default until you choose otherwise, which reflects our position as a United States business-to-business provider.
Your choice is stored in the pdc_cookie_consent cookie for 180 days and is applied to Google Analytics and other Google tags through Google Consent Mode. Rejecting stops those tags from storing or reading analytics and advertising identifiers on your device; Google may still receive a cookieless signal that a page was viewed, which it cannot tie to you or to a previous visit. Strictly necessary cookies, listed in Section 3.1, are not affected by this choice because the website cannot function without them.
Third-party tools that do not participate in Google Consent Mode are not controlled by this banner. Use your browser settings (Sections 5.2 and 5.3) or the vendor opt-out links in Section 5.5 for those.
Signed-in areas of this website (the client portal, the administrative console and our internal Control Center) do not load analytics, advertising or session recording tools at all, so no banner appears there.
5.2 Browser Settings
You can always control and/or delete cookies through your browser settings. Most browsers allow you to:
- Notify you when you receive a cookie
- Block all cookies
- Block third-party cookies only
- Delete all cookies when you close your browser
5.3 Browser-Specific Instructions
5.4 Changing Your Choice
You can change your cookie choice at any time by selecting “Cookie Settings” in the Legal column of our website footer. That reopens the cookie banner, shows your current setting, and lets you switch it. The new choice takes effect immediately and replaces the stored one.
5.5 Opt-Out Links
You can opt out of specific third-party cookies using these links:
The OpenAI ChatGPT Ads pixel does not offer a self-service opt-out page. Blocking scripts with a content blocker (see Sections 5.2 and 5.3) prevents the pixel from loading at all; blocking third-party cookies limits its ability to link your visit to your ChatGPT activity. See the OpenAI Privacy Policy for how OpenAI handles this data.
6. Impact of Disabling Cookies
Please note that if you disable or refuse cookies:
- Some features of our website may not function properly
- You may not be able to access certain secure areas
- Your user experience may be less personalized
- You may need to re-enter information more frequently
7. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for handling DNT signals, and our website does not respond to DNT signals.
8. Children's Privacy
Our website is not directed to children under 16 years of age. We do not knowingly collect information from children under 16 through cookies.
9. International Visitors
If you are visiting our website from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information, you consent to any transfer and processing in accordance with this Policy.
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date.
11. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us at:
Preferred Data
Email: [email protected]
Phone: (336) 886-3282
Address: 1208 Eastchester Drive, Suite 131
High Point, NC 27265